Email Etiquette
Despite, and because of, the rise in information technology, the written word remains as important as ever. The impact of twitter and blogs show the pen remains mightier than the sword.
We’ve never had so much information to deal with and the writer has to work hard to ensure they are read. This course is designed to help us grab the attention of a reader, deliver information concisely, create a strong positive emotional response and generate the actions we are after.
This is a hugely practical and interactive training workshop, which is delivered in house for 10-12 delegates.
The course will use a series of exercises to enable delegates to work together on the key challenges of writing with power and persuasion. For in-company audiences, sample documents will be drawn from your work experience.
Learning Objectives
Attend this course and you will be able to write documents that are:
Clear and purposeful
Well structured
Written for their audience
Emotionally engaging and have impact
Drive the reader to the action intended
Who is it for?
The course is aimed at anyone who has to write emails for a range of purposes.
What you will learn
The topics covered include planning, drafting and editing using the following structure
1. Establishing the brief
Communication objectives
Profiling the audience
Tone and approach
Length
Format
2. Organising the content
Research and referencing sources
Mind mapping and other tools
Scope and depth
3. Structuring the argument
3-part structure
Structure options
Direct vs. indirect arguments
The Six ‘P’s
AIDA
4. Writing
ABC: Accuracy, brevity and clarity
Plain English
Active vs. passive
The power of the positive
The rule of three
Concrete vs. abstract
5. Editing and delivery
Grammar checking
Using readability statistics
Spell checking
Proof reading
Delivery strategies
